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Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
(IGI Global, 2020)
In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in ...
Analysis of the barriers to green supply chain management implementation: An application on the BIST sustainability index
(IGI Global, 2020)
The statistical analysis of the data obtained by the survey method was performed with SPSS 22.0 program. According to the findings of the research, the most important barriers in the implementation of green supply chain ...
Media and Ideology: Mutual Signifiers That Signify Each Other
(IGI Global, 2020)
This chapter aims mainly to provide a framework towards the sophisticated relation between "media" and "ideology" by putting the key thinkers' arguments, such as Marx, Gramsci, Althusser (and also Zizek's and Hall's ...