Bölüm "İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü" İşletme Bölümü Bildiri & Sunum Koleksiyonu için listeleme
Toplam kayıt 3, listelenen: 1-3
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Innovativeness Impact on Attitude Development Towards Mobile Payment Applications
(INT Management Development, 2016)The purpose of this study is to understand the effect of innovativeness on consumer attitudes towards mobile payment systems. The mobile wallet application of one of the mobile network operators in Turkey was chosen as the ... -
A Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the Context of Virtual Organizations: Facebook, Instagram and Youtube Samples
(Elsevier B.V., 2019)In the new century, the rapid transfer of information and the lack of time and physical limits by increasing the importance of information technologies, the organizations have changed the way of doing business. In this ... -
Visual element's effect on mobile application preference
(Pressacademia, 2016)Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual ...