| dc.contributor.author | Bozkurt, Bilgehan | |
| dc.date.accessioned | 2023-12-25T11:42:51Z | |
| dc.date.available | 2023-12-25T11:42:51Z | |
| dc.date.issued | 2019 | en_US |
| dc.identifier.citation | Bozkurt, B. (2019). The Bridge between Academia and Practice. In Debates in Marketing Orientation (pp. 7-22). Emerald Publishing Limited. | en_US |
| dc.identifier.isbn | 9781787698338 | |
| dc.identifier.isbn | 9781787698369 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12294/3998 | |
| dc.description.abstract | Let’s consider the roots of conflict and why divides between
perspectives occur. Even earlier in marketing progress, con flict as a consequence of disagreement and tension
(Anderson & Narus, 1990) has been thoroughly and schol arly examined especially in distribution channels (Frazier,
1983; Heide & John, 1988). Since the dynamics of academic
contribution include tension as an accelerator of research
productivity via detailed models, contradicting viewpoints
and trade-offs (Palmatier, 2016), tension could generate
transformative decisions. | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | EMERALD GROUP PUBLISHING LTD | en_US |
| dc.relation.ispartof | DEBATES IN MARKETING ORIENTATION | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.title | THE BRIDGE BETWEEN ACADEMIA AND PRACTICE | en_US |
| dc.type | bookPart | en_US |
| dc.department | İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret ve Finans Bölümü | en_US |
| dc.authorid | 0000-0001-6549-7378 | en_US |
| dc.identifier.startpage | 7 | en_US |
| dc.identifier.endpage | 22 | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.institutionauthor | Bozkurt, Bilgehan | |
| dc.authorwosid | V-4448-2019 | en_US |
| dc.authorscopusid | 57282770200 | en_US |
| dc.identifier.wos | WOS:000486020200002 | en_US |
