Yazar "Eroğlu, Ilgım" için listeleme
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A study on correlation between brand identity integrity and innovation capabilities
Eroğlu, Ilgım; Kaçar, Duygu; Ceylan Esen, Özge (Proceedings of NordDesign 2016, Volume 2, Trondheim, Norway, 10th - 12th August 2016, 2016)Al design manufacturers (ODM) before starting their own brand manufacture (OBM).Therefore, those companies started production basically by producing for other companies, while they started product design activities by ...