Browsing by ORCID "0000-0001-6549-7378"
Now showing items 1-2 of 2
-
Debates in Marketing Orientation
Bozkurt, Bilgehan (Emerald Group Publishing Ltd., 2019)This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the ... -
NDERSTANDING THE CUSTOMER
Bozkurt, Bilgehan (EMERALD GROUP PUBLISHING LTD, 2019)UNDERSTANDING THE CUSTOMER