Browsing by ORCID "0000-0001-6549-7378"
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Debates in Marketing Orientation Bozkurt, Bilgehan (Emerald Group Publishing Ltd., 2019)This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the ...
NDERSTANDING THE CUSTOMER Bozkurt, Bilgehan (EMERALD GROUP PUBLISHING LTD, 2019)UNDERSTANDING THE CUSTOMER