Browsing by Author "Bozkurt, Bilgehan"

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Creative Social Change : Leadership for a Healthy World

Bozkurt, Bilgehan (Sage Publications Inc., 2022)

In the book entitled "Creative social change: Leadership for a healthy world" which was published before the novel Coronavirus pandemic, there could be lessons that organizations have neglected. Its main argument implies ...
Debates in Marketing Orientation

Bozkurt, Bilgehan (Emerald Group Publishing Ltd., 2019)

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the ...
NDERSTANDING THE CUSTOMER

Bozkurt, Bilgehan (EMERALD GROUP PUBLISHING LTD, 2019)

UNDERSTANDING THE CUSTOMER