Browsing by Author "Efe, Ünal"
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The Effect of Internal Marketing on Internal Branding : An Empirical Research on Participation Banks in Turkey1
Efe, Ünal; Akyol, Ayşe (Pazarlama ve Pazarlama Araştırmaları Dergisi, 2019)In today’s geography where competition is increasing with globalization, businesses have to maintain their activities with different methods and models than ever before. Two essential factors that will make a business ...