Browsing by Author "Yakin, Mehmet"
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Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
Yakin, Mehmet (IGI Global, 2020)In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in ...