Factors affecting health tourism and international healthcare facility choice
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CitationAydin, G., & Karamehmet, B. (2017). Factors affecting health tourism and international healthcare facility choice. International Journal of Pharmaceutical and Healthcare Marketing, 11(1), 31.
Purpose – Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care facility has become increasingly important to the related parties. The present study aims to offer a holistic model of international health-care facility choice that incorporates the important dimensions by assessing the growth drivers and the alternative factors proposed in the literature and by validating them via a survey study.
SourceInternational Journal of Pharmaceutical and Healthcare Marketing
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