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An efficient variable neighbourhood search heuristic for the influential selection problem
(National Technical University of Athens, 2014)
A online social network consists of individuals or entities which are tied by a certain type of interdependency such as collaboration, friendship or acquaintance. Due to the wide usage of internet, many companies actively ...
A mathematical model and solution techniques for the influential selection problem
(Institute of Industrial Engineers, 2013)
In the era of social networks, many companies shift their marketing campaigns to this new media. Any person who influences his/her connections is called an influential. Since companies have limited budgets for advertising, ...