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A field research study on the brand equity of internet and social media applications
(Peter Lang AG, 2015)
To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ...
A general view of poverty in Turkey as an issue for social work in the light of behavioral finance and game theory
(IGI Global, 2015)
In this chapter, the authors define poverty in general terms before including statistics for a detailed, Turkey-Specific discussion. Once the authors elaborate on the causes of poverty, they introduce behavioural economics ...