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A field research study on the brand equity of internet and social media applications
(Peter Lang AG, 2015)
To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ...
Globalization and social media strategies by financial institutions worldwide
The objective of this research is to investigate financial institutions on social media; their strategies and the ways they deal with customers in the light of the process of globalisation. The objective material is ING ...