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dc.contributor.authorÖzdemir, Gökçeen_US
dc.contributor.authorŞimşek, Ömer Faruken_US
dc.contributor.editorKavoura, A
dc.contributor.editorSakas, DP
dc.contributor.editorTomaras, P
dc.date.accessioned2019-10-29T17:32:39Z
dc.date.available2019-10-29T17:32:39Z
dc.date.issued2015
dc.identifier.issn1877-0428
dc.identifier.urihttps://dx.doi.org/10.1016/j.sbspro.2015.01.1229
dc.identifier.urihttps://hdl.handle.net/20.500.12294/1793
dc.descriptionProceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM) --SEP 01-04, 2014 -- Madrid, SPAINen_US
dc.descriptionWOS: 000380495700063en_US
dc.description.abstractThe aim of this study was to propose a model of complex destination images by examining the interconnecting relationships between the destination image, perceived price, perceived quality, perceived value, and overall satisfaction. The empirical data was collected in Izmir, Turkey, home of many civilizations such as Persians, Lydians, Romans, Byzantines, Seljuks and Ottomans. A total of 449 questionnaires were collected and the data of 396 were analyzed using Structural Equation Modeling. The results indicated that: (1) the perceived price and perceived quality were both direct antecedents of the perceived value; (2) the perceived value directly influenced satisfaction; (3) the satisfaction had a direct and positive impact on the destination image; (4) the perceived quality both directly and indirectly influenced the destination image; and (5) the perceived price indirectly affected the destination image. (C) 2015 The Authors. Published by Elsevier Ltd.en_US
dc.language.isoengen_US
dc.publisherElsevier Scienceen_US
dc.relation.ispartofPROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014)en_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.identifier.doi10.1016/j.sbspro.2015.01.1229en_US
dc.identifier.doi10.1016/j.sbspro.2015.01.1229
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTourism Marketingen_US
dc.subjectDestination Imageen_US
dc.subjectImage Formationen_US
dc.subjectStructural Equation Modelingen_US
dc.titleThe Antecedents of Complex Destination Imageen_US
dc.typeconferenceObjecten_US
dc.departmentİstanbul Arel Üniversitesi, Fen-Edebiyat Fakültesi, Psikoloji Bölümüen_US
dc.identifier.volume175en_US
dc.identifier.startpage503en_US
dc.identifier.endpage510en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.department-temp[Ozdemir, Gokce] Yasar Univ, Univ Cad, TR-3537 Izmir, Turkey -- [Simsek, Omer Faruk] Istanbul Arel Univ, Istanbul, Turkeyen_US


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