Türkiye’deki kadın izleyicilerin televizyon programlarındaki kadını alımlaması : WOMEN'S WOMAN PERCEPTION ON TV PROGRAMMES IN TURKEY

Abstract

Perception studies reveal how an audience creates meaning, and observes the interaction between the audience and media message. This study aims to reveal and compare how two similar demographic group audiences perceive women characters on TV (series, news, reality shows). For this purpose, the theoretical framework of the perception method is illustrated in the first section, and then the social roles of gender are described by clarifying social gender and notions of social gender in the second section. In the third section, TV program genres such as series, news and reality shows are explained including key features and discourses. Finally, in the last section, the perception of women included in the study toward women in TV programs is interpreted. Results show the women, who have been watching the series and news programs, demonstrate similar characteristics such as being happy with their husbands, fighting for their family and being conventional - accepting the control of men in social gender coding. It has been identified that in order to exist in her environment, a woman must behave 'like a man,' although she can only participate in an environment mostly controlled by men. Even if education levels are different, women's views and perceptions of women who have been socializing in the same society, are similar.