DIGITAL PERCEPTION MANAGEMENT

Abstract

The 21st century has witnessed the emergence of digital society in various parts of the world as a consequence of the increasing use of new communication and information technologies which have brought profound socio-economic changes into our lives. With the advent of computer technology, it has become possible to digitize almost everything. Change has always been a characteristic of human evolution but the speed at which these transformations have taken place has been unprecedented. Needless to say, various forms of traditional media have significantly been influenced by advanced innovations and it can easily be foreseen that this change will continue into the future. Throughout all these changes, perception management has had to be exercised in a more rigorous way. This study aims to provide an introduction to the topic of change and transformation in perception management in the light of digitalization, a topic which has already attracted much attention from scholars and researchers, particularly in the last decade.