Browsing Halkla İlişkiler ve Tanıtım Programı Kitap Bölümü Koleksiyonu by Publisher "Springer"

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Globalization and social media strategies by financial institutions worldwide

Öncel Taşkıran, Nurdan; Bolat, Nursel (Springer, 2014)

The objective of this research is to investigate financial institutions on social media; their strategies and the ways they deal with customers in the light of the process of globalisation. The objective material is ING ...