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dc.contributor.authorÖncel Taşkıran, Nurdanen_US
dc.contributor.authorBolat, Nurselen_US
dc.date.accessioned2016-04-28T08:38:01Z
dc.date.available2016-04-28T08:38:01Z
dc.date.issued2014
dc.identifier.citationÖncel Taşkıran, N. ve Bolat, N. (2014). Globalization and social media strategies by financial institutions worldwide. Ü. Hacıoğlu ve H. Dinçer (ed.). Managerial Issues in Finance and Banking içinde. Switzerland : Springer, 67-76.en_US
dc.identifier.isbn9783319013862
dc.identifier.isbn9783319013879
dc.identifier.urihttps://hdl.handle.net/20.500.12294/385
dc.identifier.urihttp://dx.doi.org/10.1007/978-3-319-01387-9_4
dc.description#nofulltext# --- Bolat, Nursel (Arel Author)en_US
dc.description.abstractThe objective of this research is to investigate financial institutions on social media; their strategies and the ways they deal with customers in the light of the process of globalisation. The objective material is ING Bank and its Facebook site within the process of its institutional expansion worldwide. On four continents, Asia, Europe, North America and Australia; four countries Australia, Canada, India and Turkey are investigated comparatively. For almost ten years, social media using among banking companies has had a remarkable rise especially on Facebook. ING Bank, which was awarded “the most successful effective banking management” in Eastern Europe in 2012, is one of them. The research investigates how far the bank achieves this success online; the discourses between the bank and its customers on Facebook pages. Discourse analysis and semiological analysis are applied to four categories —advertisements, feedbacks, surveys and social activities on Facebook pages in four countries of an international bank within a three month’s period.en_US
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.relation.ispartofManagerial Issues in Finance and Bankingen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectGlobalisationen_US
dc.subjectBankingen_US
dc.subjectDiscourseen_US
dc.subjectSocial Mediaen_US
dc.subjectFacebooken_US
dc.titleGlobalization and social media strategies by financial institutions worldwideen_US
dc.typebookParten_US
dc.departmentİstanbul Arel Üniversitesi, Meslek Yüksekokulu, Halkla İlişkiler ve Tanıtım Programı.en_US
dc.authoridTR38561en_US
dc.identifier.startpage67en_US
dc.identifier.endpage76en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US


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