Positioning of campuses in terms of satisfaction: A research on Marmara University

Abstract

The aim of the study is to determine university students' satisfaction levels on the infrastructure and education level of the university and also to identify how they position different campuses of the university regarding satisfaction their satisfaction levels. According to this aim, Marmara University was chosen as the sampling frame and data were collected from students studying in different campuses. As for the sampling method, convenience sampling was used and a total of 898 usable surveys were collected. A 83-item satisfaction scale was used. As a result of factor analysis 12 factors were achived. Multidimensional scaling was used to position the campuses regarding the satisfaction levels of students. The results show that the different campuses of Marmara University have different positions on the perceptual map. Results obtained from the study are interpreted and suggestions are presented.