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Browsing Uluslararası Ticaret ve Finans Bölümü Kitap Koleksiyonu by Department "İktisadi ve İdari Bilimle Fakültesi, Uluslararası Ticaret ve Finans"

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    • Debates in Marketing Orientation 

      Bozkurt, Bilgehan (Emerald Group Publishing Ltd., 2019)
      This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the ...