Kurum Yazarı "Aydın, Gökhan" İşletme Bölümü Bildiri & Sunum Koleksiyonu İçin Listeleme
-
Effect of Consumer Based Brand Equity on Purchase Intention in Consumer Industries: Considering Socioeconomic Status and Gender as Moderating Effects
Aydın, Gökhan (INT MANAGEMENT DEVELOPMENT ASSOC-IMDA, 2015)This study aims to understand the potential effect of consumer based brand equity (CBBE) on purchase intention for a wide range of consumer companies. CBBE is assessed using a model based on Aaker's approach, consequently ... -
Visual element's effect on mobile application preference
Aydın, Gökhan (Pressacademia, 2016)Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual ...