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Innovativeness Impact on Attitude Development Towards Mobile Payment Applications
(INT Management Development, 2016)
The purpose of this study is to understand the effect of innovativeness on consumer attitudes towards mobile payment systems. The mobile wallet application of one of the mobile network operators in Turkey was chosen as the ...
Visual element's effect on mobile application preference
Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual ...