Barriers to entry and two-sided markets: a research in a shopping mall in Istanbul

Abstract

Two-sided markets are the new issues in economic theory and have been studied since the beginning of the 21th century. Barriers to entry are also important to provide a balanced full competition condition in markets. Generally, incumbent firms don’t want new rivals because new rivals usually mean decreases in profits provided that firms seek profit maximizing. However, some of the previous studies show that profit maximizing firms can find unprofitable to set up barriers to entry in two-sided markets. The aim of this study is to confirm these studies by conducting a research in a shopping mall in Istanbul. To this end, we prepared a survey and applied it in this area. We hope that the results are pioneering for further studies.