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Being an Ethical or Unethical Consumer in Response to Social Exclusion: The Role of Control, Belongingness and Self-Esteem
(Wiley, 2021)
Social exclusion threatens control, belongingness and self-esteem, and such threats may produce distinct behavioural intentions. This study hypothesized that thwarted control would increase the intention towards unethical ...
Children in Marketing: A Review, Synthesis and Research Agenda
(John Wiley and Sons Inc, 2022)
Children have received much research attention in many different academic disciplines within social sciences, including marketing. The main objective of this study is to provide a comprehensive overview of the marketing ...